Excerpt:
In today’s world of information overload, it is easy to get lost among all the content competing for our attention. What is it that makes someone click on one story over another? This is where conversion copywriting can make the difference.
Every email you send, landing page you create and social media message you post is composed of copy written by someone for a particular purpose, right? Whether a blog post is meant to inform, educate or entertain there is an underlying reason why you publish it – to increase your business. In other words, you want to convert readers into customers.