English Localization

The following is a sample English localization. On the left is an excerpt from a piece written by a non-native English speaker. It can be understood as written; however, the client requested that I review and edit their piece for clarity and intent. The results are on the right.

ORIGINAL:

In today’s digital world we are very picky on which services we use. Especially the Digi-native generation wants services to be easily available, fast and cost-effective. For a service that meets their expectations and needs they are also ready to pay. The most important thing is that they get the service they need and when they need it. Because of the growing demand great services have been built. Traveling business and car sales are good examples of this, or banking in many countries. Online shops are doing global business. More and more excellent services are going online. From these the users pick the ones that offer right quality services, are easy to access and offer good customer experience.

In today’s hectic and global business fast and reliable services are needed to meet the translation demands companies and also individuals have when communicating internationally. Also in this era customers want high quality easy-to-access services that are available whenever you need them.

EDITED:

In today’s digital world, we are very selective about which online services we use. Members of the digital-native generation are especially picky. They want online services to be easily available, fast, and cost-effective. They are ready to pay so long their expectations are met. For them, the most important thing is that they get the service they need when they need it.

For others, barriers exist that can keep them from trying online solutions at all. Concerns that it will be too difficult, time-consuming, or complex, security, quality, and cost are important factors that can leave companies unsure of whom to trust. Choosing the right solution for your needs can be daunting, especially when you want to protect your brand.

The good news is that the growing demand for online services has resulted in an increase in overall quality. Online shops are already global and now service-oriented businesses such as travel, car sales, and banking are helping to improve the standards for digital services. Users pick not just the ones that offer the right service and price but also those that are easy to access and offer a good customer experience.

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